Commercial Optimization

End-to-end execution of market research studies for Bio/Pharmaceutical Organizations, from gathering healthcare insights to analyzing data and depicting outcomes.

Services We Offer

1. Brand Insights
Real-time evaluation of the specified brands, market surveillance, brand-to-brand comparison.
  • Generic v/s Brand dispensing trend
  • Real-time brand comparison
  • Real-time generic performance
  • Market surveillance
2. Disease Based Insights
Regional and national disease burden, population studies and insights for better Key Opinion Leaders’ (KOLs’) coverage
  • Burden of disease
  • Epidemiology of the disease
  • Database for diseases in Pakistan
  • Population studies
  • Case studies
3. Patient Insights
Insights from patients for brand versus generic preferences, buying power evaluation, etc.
  • Generic Versus Brand preferences
  • Demographics-based buying power
  • Prescription versus experience
4. KOL Insights
Identification and evaluation of KOLs’ diagnostic and prescribing patterns and evidence-based practices insights
  • Evidence-based practices
  • Motivation for best practices
  • Product-based problem identification
  • Prescribing Pattern Analysis (survey)
5. Pharmacy Insights
Third-eye chemist feedback, brand versus generic dispensing triggers, and product availability evaluation
  • Counter Insight (chemist based)
  • OTX Prescriptions
  • RX Prescriptions
  • OTC Prescriptions

Key Aspects

Trial Insurance

  • Customized coverage for clinical trial participant.
  • Risk assessment and tailored insurance solutions
  • Compliance with international and national level regulations.

IT Solutions

  • Enabling collaborations with the EDC tool vendor.
  • Providing IT-enabled data management support.
  • Integrating data from various sources to facilitate efficient data management.
  • Monitoring site performance for optimizing the use of resources.
  • Maintaining audit trails for tracking changes to ensure data integrity through EDC tools.

Specimen Shipment & Handling

  • Secure and compliant handling of biological specimens.
  • Temperature-controlled packaging and shipping.
  • Collaborative services with global logistics network for specimen transportation.
  • Ensuring regulatory compliance for international shipments.
  • Expertise in managing various specimen types, including blood, tissue, and urine.

Clinical Trial Ancillary Supplies

  • Enabling the sponsors with the ancillary supplies for clinical trials.
  • Comprehensive inventory management and tracking.
  • Customizing supply chain solutions to meet trial-specific needs.
  • Ensuring timely supply services.
  • Providing cost efficient solutions to optimize trial budgets.

IP/ Placebo / Comparator Sourcing

  • In-house services for sourcing of Investigational Products, comparators, and placebos.
  • Collaboration with suppliers and manufacturers.
  • Experienced team for procurement and logistics management.

Central Laboratory Testing

  • Collaborative services for diagnostic and clinical testing.
  • Enabling sponsors to evaluate diverse range of clinical endpoints through diagnostic tests.
  • Meeting quality standards and regional regulatory compliance.
  • Standardized procedures for authentic and credible outcomes.

Percentage Of Total Contributions

Head Office:

Karachi: Plot No. B-10, Block 16, WCHS, KDA Scheme No.24, Gulshan E Iqbal, Karachi – Pakistan.

Regional Office:

Flat No. 2, first floor, 2-C Plaza ( First floor of M.A Dental Clinic) Pakeeza Market, Sector I-8/4, Islamabad, Pakistan

Regional Presence:

  • Sindh
  • Punjab
  • Balochistan
  • Khyber Pakhtunkhwa